Week 9 EOC: Three great mission statements

Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. - Marketing: An Introduction for Education Management Corporation: PAGE 6 Whole grains are rich in carbohydrates, which the body requires for energy. Rather them grabbing one of those "energy drinks" that are just loaded with sugar and caffeine and other by products, why not take the more natural route and eat whole grains. Better yet, why not use those whole grains in hot, fluffy, filling pancakes.We all need a kick start in the morning time and breakfast is the most important meal of the day so start it right with KC's Whole grain pancake mix.Why not enjoy these pancakes mix with a handful of dried blueberries, maybe even strawberries or bananas provide for you in the package. You will also be getting extra health benefits like antioxidant in berries. Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the company wants to retain customers and grow their business. Marketers want to build strong relationships by consistently delivering superior customer value. Marketing: An Introduction for Education Management Corporation: PAGE 8 Our goal is to be part of a growing community of change to our everyday favorite foods to a more healthier approach. Even with a small change like whole wheat or just simply adding berries you are already making a life style change. This will also bring in new customers who will try and welcome change.

SWOT

The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue PAGE 56 The strengths of selling whole-grain pancakes should be an easy one. One of the strengths in selling these kinds of pancakes are offering a healthy choice instead of mixing up the old “just add water” recipe. These whole-grain pancakes are organic and only requires natural ingredients to make. Most of the time, people find it satisfying just eating an entire stack of pancakes. Pancakes are also a delightful sweet tooth satisfier instead of having to resort to those sugar-loaded cereals or eating bland oatmeal. One other strength of whole-grain pancakes is that it is a healthier choice than eating old-fashioned pancakes. I’ve mentioned before that eating whole-grain foods has great health benefits such as lower risks of stroke and heart attacks. There is also a benefit in better weight management.

One weakness in selling whole-grain pancakes that I could think of are the requirement of other ingredients to make these pancakes. The pancakes already have added blueberries to them, but to make the proper recipe, it needs other components such as eggs, milk, and oil. I think thats a reason why people would instead reach for the “just add water” pancake mixes so they don’t have to go out of their way to buy other ingredients when essentially, water is readily available to almost everybody everywhere.

An opportunity that may help the recognition and selling of whole-grain pancakes is the news about the hurricane that hit the Philippines. Making a purchase towards these pancakes also provides donation funds to help the hurricane relief. So just by buying these pancakes, you will also be contributing to those in great need who were affected by the hurricane.

The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions PAGE 56 A few threats that I could think of is that the words “whole-grain” to describe pancakes may be a little bit of a turn off. Whenever someone hears “whole-grain,” “zero calories,” or “non-fat” it alludes to the horrible tastes and blandness of diet food. Foods that are diet friendly have managed to build up a bad reputation about how they taste and usually they taste awful. Adding blueberries to the pancakes may deter that idea about diet foods tasting really bad away since adding fruit to anything provides that naturally sweet freshness. Another threat to note is that there is a prominent competition within the pancake industry. There are plenty of big pancake brands that have earned their reputation, a couple of them being Aunt Jemima and Bisquick. I think Bisquick is the bigger threat here however, since there pancake mix does more than just make your standard pancake; it also makes biscuits, cake, pizza crust and plenty more.

Objectives

This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs PAGE 43 The objective of selling whole-grain pancakes (or just whole-grain in general, such as bread and using whole-grain flour instead of all-purpose) is a basic yet complex loving idea to help those who need help in choosing healthier decisions. We like to market our idea of choosing whole-grain pancakes instead of your traditional pancakes as an second selection for a better eating habit. Those who favor eating pancakes for breakfast will also have a better choice so no one has to miss out on their favorite foods. There are plenty of benefits when choosing to eat whole-grain pancakes such as better weight maintenance, lower risks of type II diabetes and lower risk of stroke and heart attacks. Marketing needs to identify, evaluate, and select market opportunities and lay down strategies for capturing them PAGE 45  America is still involved in this health trend and learning more about what food we can eat to make us feel better about ourselves. Most of the time, people tend to skip out on breakfast when starting out into anew diet, and by skipping out, I mean that people will think they are satisfied or getting their healthy fix when eating just a simple banana or just not eating breakfast at all. Serving up hot and healthy whole-grain pancakes will fill in that disappointment

Mission Statment

Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. - Marketing: An Introduction for Education Management Corporation: PAGE 6 Whole grains are rich in carbohydrates, which the body requires for energy. Rather them grabbing one of those "energy drinks" that are just loaded with sugar and caffeine and other by products, why not take the more natural route and eat whole grains. Better yet, why not use those whole grains in hot, fluffy, filling pancakes.We all need a kick start in the morning time and breakfast is the most important meal of the day so start it right with KC's Whole grain pancake mix.Why not enjoy these pancakes mix with a handful of dried blueberries, maybe even strawberries or bananas provide for you in the package. You will also be getting extra health benefits like antioxidant in berries. Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the company wants to retain customers and grow their business. Marketers want to build strong relationships by consistently delivering superior customer value. Marketing: An Introduction for Education Management Corporation: PAGE 8 Our goal is to be part of a growing community of change to our everyday favorite foods to a more healthier approach. Even with a small change like whole wheat or just simply adding berries you are already making a life style change. This will also bring in new customers who will try and welcome change. 

Week 8 EPC: Creative Content

For my product I will be making a small label. First off I will create the label in either Adobe Illustrator or Adobe Photoshop or a mix of both just to fix the contrast or bring in a few creative effects that only certain drawing programs provide. It will have simple yet warm and inviting colors, just like the pancakes. I want to use warm colors to recreate that feeling of eating fresh and warm pancakes on a Sunday morning. For the type I will use something bold and neat. With a ribbon underneath the type and almost hugging the type face. If creating a 3D model of the pancakes becomes time consuming or too difficult, then I will make the pancakes and photograph it myself. Soon after I will take the image into Adobe Photoshop and create the package there. The front cover will have a stack of pancakes on a white plate with blueberries on the pancakes and on the plate. Next the pancakes will be set on a nice hard wood table bring out the contrast and drawing focus to the pancakes. In the foreground will have some maple syrup with a bowl of blueberries. On the side of the package their will be the nutrition facts. Behind the box will be the direction and how many pancakes you would like to make. On the side will be the bar code and the benefits of eating whole grain and some information about the proceeds will be given to those victims of the recent typhoon.

Week 7 EOC: The Pitch

My pitch is to sell whole grain pancake mix with dried berries or fruits called KC's Whole grain pancake mix. What is whole grain and why whole grain? Because the benefits of whole grains studies include a reduced risk of a stroke, type 2 diabetes, heart disease, and better weight maintenance. Whole grains are healthier than refined grains because they contain higher amounts of vitamins, minerals, fiber, and essential fatty acids. These tasty warm pancakes also have different varieties of berries you can choose from to satisfy your sweet needs like blueberries, strawberries, and banana. You will also be getting extra health benefits like antioxidant in blueberries. Berries are also a rich source of phytonutrients, and they contain a significant amount of the antioxidant anthocyanadins that posses great nutritional value. It is so easy and fast to make and nothing beats hot fresh pancakes in the morning. All you need is a splash of milk, eggs, a hot skillet and mix well and before you know it you’ll be enjoying the power of whole grains. It is certainly way better than those bland and tasteless frozen ones! Because these pancakes are high in fiber, they leave you feeling full and satisfied throughout the day. Having the blueberries in these whole wheat pancakes are so sweet and moist that you don't need butter when eating these pancakes while hot! Not only will we be providing you with nutritious pancakes for you and your family, but some of the proceeds will go to the victims of the recent 2013 Philippines typhoon.You do not need to sacrifice taste to have a healthy and hearty breakfast. Not with pancakes like these.

Week 6 EOC: Me x 3

Video games best describe me as a customer. I'm a sucker when it comes to purchasing limited edition items. I could easily spend about $1,000 the holiday year on just this alone.I even go as far as per-ordering in advance and even wait for the midnight release. I'm not only a person that plays video games but I also see myself as a collector. Normally when you purchase something you throw away the box, but I keep the box and make sure to put away my items for another time or maybe even selling it in the future for profit. People don't know the value of videos games. It's not only fun to play, but it's also an investment.

I invest into a lot of writing utensils also. I love buying pencils or pens that have themes or characters on it. I purchase writing utensils because I am also an artist and a good artist always needs to have some kind of writing instrument around them to quickly write ideas down or to make quick sketches. Creativity starts with a pencil! I also buy colored pencils because you can never have too many colored pencils.

The last thing that describe me as a customer is my Pokemon items. Even though I'm 22 years old I still continue to buy into the Pokemon franchise. Pokemon has been a huge part of my childhood and it's a part of me that I will not give up so easily. I will buy anything from hats, toys, plush dolls, cards and video games. I think I buy Pokemon is because it really brings me back to my childhood and I really enjoy reliving those memories.