Implementation Evaluation Control

The company first develops company wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities PAGE 55 I think the most noble portion about selling these whole-grain pancakes are the fact that some of the fund made from selling them will be donated to provide some of the aid to those in the Philippines who were affected by the disaster caused by a hurricane. The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumers make buying decisions on their own; sometimes they turn to friends, online reviews, or sales people for buying advice PAGE 154. Associated the pancakes in the name of doing good will gain some positive reputation about the pancakes. Not only are the people buying the pancakes will be have… well some delicious pancakes, they will also be part of the good-doing. I think that is a way to help establish a connection or some sort of relationship with the pancake’s customers. Let them do their part on buying the pancakes and more good come out of it. Not only are they doing good for the hurricane victims, but they are also doing good for their bodies since the pancakes are actually whole-wheat. Eating whole-wheat pancakes provides so many benefits for the body and reduces many risks such as lower risks of heart attack and stroke. There is practically nothing bad about buying and eating these pancakes at all.