Mission Statment

Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. - Marketing: An Introduction for Education Management Corporation: PAGE 6 Whole grains are rich in carbohydrates, which the body requires for energy. Rather them grabbing one of those "energy drinks" that are just loaded with sugar and caffeine and other by products, why not take the more natural route and eat whole grains. Better yet, why not use those whole grains in hot, fluffy, filling pancakes.We all need a kick start in the morning time and breakfast is the most important meal of the day so start it right with KC's Whole grain pancake mix.Why not enjoy these pancakes mix with a handful of dried blueberries, maybe even strawberries or bananas provide for you in the package. You will also be getting extra health benefits like antioxidant in berries. Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the company wants to retain customers and grow their business. Marketers want to build strong relationships by consistently delivering superior customer value. Marketing: An Introduction for Education Management Corporation: PAGE 8 Our goal is to be part of a growing community of change to our everyday favorite foods to a more healthier approach. Even with a small change like whole wheat or just simply adding berries you are already making a life style change. This will also bring in new customers who will try and welcome change.