Thursday, October 10, 2013

Week 2 EOC: Boston Consulting Group - Video Games

After reading The Wall Street Journal’s article Video game Makers Can't Dodge Recession, the information provided seem accurate for it’s time. Now four years later I believe that the sharks of the videogame market such as Sony, Microsoft, and Nintendo are not only trying to sell you the best video games, but also trying to use their consoles to dominate and be the best all in one media in every household. “The research firm this week predicted that Sony's next-generation console will "edge out" Microsoft's Xbox One in sales over the holidays. The forecast was based on a variety of factors, most notably the PS4's lower price point.” - itproportal.com Okay, so Sony has a lower price point, but Sony has not released what you are getting for that lower price. Could it be a lower GB compared to Microsofts whopping 500GB? And I'm not sure if loyal Sony customers now know that they need to pay for online service similar to Microsoft's Xbox Live services.
“The biggest console and PC games — usually those games that are part of an established franchise and have the slickest production values — are posting spectacular sales figures” -nytimes.com. This could be what Nintendo relies on, just loyal customers who love the franchise such and Pokemon, Zelda, and Mario. I really don’t see where the Nintendo Wii U will stand against Sony’s PS4 and Microsoft’s Xbox One.
“No stranger to controversy when it comes to the Xbox One, Microsoft found itself in hot water again this week over a story in Advertising Age about the company's future plans for advertising on the next-generation video game console” -nbcnews.com Xbox One is once again in the hot seat. Everyone knows early this summer about their new policies required for the Xbox One such as it will no longer play used games, being connected online 24/7 and daily updates. This is what gives the PS4 the edge over Xbox One. Microsoft received so many complaints about these policies that they lost customers. The only thing they could do to save themselves was to remove these policies.

I would give both Sony’s PlayStation 4 and Microsoft's Xbox One both Cash Cows after viewing hardware and just general fan base. And sadly I would have to give the Wii U a dog. I don’t see the Wii U making a comeback anytime soon

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