Week 5 EOC: Social Networks and Job Hunting

"Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." - Page 143  Twitter is a social networking and always using instant messaging. Twitter is open ended and people and companies use it in a variety of ways,like job search. People know that the best way to find a job is through the web of people connected. You can us twitter or Facebook to look into your own personal network, or ask friends who they know. With the Internet filled with a mass network of people with social media, there are similarly many ways to use social media in order to network, and eventually find a job.
"Other companies regularly post ads or custom videos on video-sharing sites such as YouTube. For example, Toyota developed two YouTube channels to market its Corolla. One of these channels, Sketchies 11, hosted a competition offering cash and prizes worth $40,000 for the best user-generated comedy sketches. The most-watched video received some 900,000 views. Similarly, small BlendTec has developed a kind of cult following for its flood of “Will it Blend?” videos, in which the seemingly indestructible Blendtec Total Blender grinds everything from a hockey puck and a golf club to an iPhone into dust. The low-cost, simple idea led to a five-fold increase in BlendTec’s sales.19" - Page 145 I don't think some business understand the power of YouTube. The audience is bigger than any network out there. Not only can you make money off YouTube but its great for advertisement, if you can do it well and use it often.
"Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly. The company, which hosts a job board and other recruiter services, launched its clients or customers,own Facebook app, dubbed BeKnown, in June, and the application now has nearly 800,000 monthly users, according to AppData.com, a market research group. Over the next couple of weeks, the company plans to launch a program where companies can offer employees cash rewards for making referrals through the app." - WSJ.com This is great for what Facebook is doing. They have a large audience that needs to be attended well. Not only does this help control the Facebook population, but it helps create jobs.